Five Star, a franchise business under the umbrella of Charoen Pokphand Foods Public Company Limited (CP Foods), is celebrating its remarkable four-decade legacy. This milestone highlights its substantial impact on the Thai community, underscored by its pivotal role in promoting entrepreneurship through its franchise business model. The company’s dedication to creating employment opportunities, fostering long-lasting careers, and driving continuous growth within the food sector is evident.
With an impressive network of over 5,000 franchisees in Thailand and an additional 3,500 internationally, Five Star is on a path of strategic expansion. The brand aims to extend its success by expanding its global presence to 11,500 franchisees across 10 countries by 2024. This expansion is driven by a commitment to nurturing robust, high-quality entrepreneurs and providing safe, high-quality food to consumers. Five Star positions itself as a “true business partner,” offering comprehensive support to its franchisees to ensure their growth and success in a competitive market.
Reflecting on the four decades of operation, Sunthorn Jaksukan, President of CPF Restaurant and Food Chain Co., Ltd, emphasised Five Star's steadfast commitment to providing stable and rewarding careers for entrepreneurs. The company's integrated management system and strong support infrastructure significantly mitigate investment risks for emerging entrepreneurs. This approach not only accelerates the return on investment but also enhances local employment and food security, thereby playing a vital role in boosting economic growth.
Currently, Five Star manages a diverse portfolio of food franchises, including well-known outlets such as Five Star, Iron Pan, Hi Pork, Jaosua, Hainan, STAR COFFEE, along with innovative store formats like Five Star Glass House and Five Star Shop. These offerings are meticulously designed to meet the changing needs of both entrepreneurs and consumers.
In response to modern consumer preferences, Five Star embraces food delivery services, notably through TrueMoney Wallet, to enhance customer convenience in today’s increasingly cashless society. The brand is also committed to upholding high standards of quality, safety, and service, demonstrated by regular inspections and adherence to QSC standards. This commitment reinforces Five Star’s reputation as a trusted name in the food business sector.
As Five Star looks to the future, it remains committed to enriching the lives of entrepreneurs and consumers alike, promoting a culture of excellence and innovation within the food industry.
