Patek Philippe, Geneva’s last independent family-owned manufacture with over 185 years of brand expertise and philosophy, and TKI, Thailand’s oldest Patek Philippe retailer, continue to strengthen their remarkable partnership and longstanding friendship. Pursuing their shared commitment to offer the finest timepieces and providing high-end services to horological connoisseurs, Patek Philippe and TKI unveiled a newly expanded boutique in EmQuartier in May 2024.
Beautiful Interior Decoration Inspired by Timeless Elegance, Harmonising Heritage and Modernity
With an impressive 150-square-metre space located on the ground floor of EmQuartier, the boutique presents a unique and timeless design that reflects elegance. Every detail is meticulously curated to transport clients into a world of luxury and well-being. This establishment marks the first boutique in Thailand to feature a façade adorned with a striking Patek Philippe external wall clock inspired by the Annual Calendar, and a large LED screen amidst grooved walls decorated with Crema Marfil marble. Additionally, the external windows are embellished with engraved glass doors and iconic Calatrava Cross decorative panels, conveying the enduring charm and timeless aesthetics of Patek Philippe.
At the entrance of the boutique, watch collectors and connoisseurs are greeted with a wide range of the world’s finest timepieces displayed in the main gallery, along with the rich history of Patek Philippe showcased in the exhibition corner on the right-hand side. With the warm atmosphere of the brand's signature brown and beige tones, every single detail of the interior design reflects the identity of Patek Philippe. The floor is composed of Crema Marfil and Emperador marble to create unique mosaic patterns with the top meticulously decorated with Baccarat’s crystal chandelier to bring a touch of elegance to the boutique.
Marble bar tables and leather bar stools exude a comfortable atmosphere where guests can admire timepieces and engage in conversation with fellow watch enthusiasts. TKI sales advisors are on hand to present Patek Philippe's history, philosophy, and values to all visitors. Further inside the boutique is a private lounge where guests can experience the excellence of Patek Philippe watches up close in a warm atmosphere, surrounded by books on the history and creations of Patek Philippe. The space is enhanced by a new concept of linear lighting, underlining the interior design of the room.
The private lounge is decorated with a one-of-a-kind triptych painting inspired by the dome table clock
(Ref. 1417M-001 Ancient and Modern Roses, 1995), one of Patek Philippe's creations in TKI's collection. The fine display of roses adorning this unique piece showcases the gilt brass polychrome cloisonné enamel technique in design typical of the ancient and modern roses bred before and after 1867.
40 Years of Partnership: Commitment to Customers in Thailand by Two Families
“The longstanding friendship between Patek Philippe and TKI is exemplified with the reopening of the new and expanded boutique at EmQuartier. The meaningful relationships with our Thai clients continue to be an inspiration as we further strengthen our partnership in the market and we look forward to welcoming and meeting our clients at this new boutique,” says Ms. Deepa Chatrath, General Manager of Patek Philippe Southeast Asia.
“It’s been over 40 years since the friendship and remarkable partnership between Patek Philippe and TKI began. In 2006, we opened the first Patek Philippe boutique in Thailand, with the goal of growing passion for the world's finest timepieces and continuing to educate the market into the world of Patek Philippe. The second boutique was opened at EmQuartier in 2016, and today, this boutique has been expanded with the same shared commitment we’ve continued to uphold, to present Patek Philippe's horological mastery, rich heritage, and values, while offering collectors a luxurious experience and delivering the highest level of service to horological connoisseurs in Thailand," says Mr. Phuris Bunjapamai, Director of TKI Group.
Patek Philippe Boutique by TKI
Unit GA03 Ground Floor
EmQuartier Shopping Center, Helix Building
693 Sukhumvit Road
Bangkok 10110
Thailand
Opening hours: Daily from 10:00 AM to 7:30 PM
Tel: +662 003 6038
