The launch of JAI by ONESIAM, a world-class luxury lifestyle club, marks a significant step for Siam Piwat, a leading real estate developer, as it elevates luxury experiences to unprecedented levels. This initiative reinforces Siam Piwat’s leadership in luxury retail, appealing to Thailand’s affluent customer segment while expanding its global reach.
JAI by ONESIAM is more than a private club—it’s a collaborative ecosystem fostering innovation through co-creation. The club maintains exclusivity by using non-tradable, soul-bound NFTs as both a security measure and a gateway to tailor-made experiences and global events.
At Techsauce Global Summit 2024, Southeast Asia’s largest tech conference, held at Queen Sirikit National Convention Center, Momori Hirabayashi, Business Development, Siam Piwat Co. Ltd., alongside founding members Chayapa Chutrakul, CEO of The Pink Lab, and Gabriel Yang, Deputy CEO of ARC, showcased the success of JAI by ONESIAM during the panel “Fostering Communities: Empowering Growth with NFTs and DAOs”.
JAI by ONESIAM deepens Siam Piwat’s connection with its community by listening directly to members and empowering them to shape the future of luxury. Co-creation is integral to Siam Piwat’s ethos, continually driving innovation and solidifying its position as an industry leader.
Siam Piwat’s pioneering Web 3.0 initiatives include collaborations with ZEPETO for the first Songkran Festival and the first Bangkok International Fashion Week in the Metaverse, and a partnership with The Sandbox to create the first online-to-offline Muay Thai-themed shopping mall. These initiatives have provided valuable insights into customer engagement, culminating in JAI by ONESIAM. This exclusive club offers members global privileges and connects them with like-minded individuals beyond physical malls.
“JAI by ONESIAM opens doors to global partnerships, extending our reach with exclusive events in Hong Kong and upcoming ventures in South Korea and Singapore. This global network ensures that our members are not just connected, but are part of a community that thrives on innovation,” shared Momori. The use of soul-bound NFTs ensures security and exclusivity, with each membership tied to a digital wallet, offering members carefully curated experiences. JAI is a borderless community that connects passionate individuals, offering unique opportunities for both personal and business growth.
Chayapa Chutrakul, CEO of The Pink Lab and JAI founding member, noted that brands can adopt concepts like fandom to enhance customer engagement. JAI by ONESIAM was born out of the interest of new generation, embodying a lifestyle that draws people together. From its inception, JAI carried a sense of luxury rooted in the DNA of Siam Piwat, known for its strength in luxury retail.. Simultaneously, it evolved into something more dynamic, offering exclusive trips, events, and experiences that go beyond traditional shopping.
JAI by ONESIAM strengthens Siam Piwat’s leadership in developing global destinations such as Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok. By connecting members to a global network of visionaries, JAI by ONESIAM sets a new standard in luxury innovation, delivering transformative experiences through strategic partnerships across diverse industries, shaping the future of luxury.
