B.Grimm fosters Thai-Korean relations through art, music, and culture at the Sawasdee Seoul Thai Festival 2024, featuring T-Pop, Thai cuisine, and sustainability initiatives that attracted over 50,000 visitors.
The Sawasdee Seoul Thai Festival 2024: T-Pop Story took place on October 5-6, 2024, at Cheonggye Plaza, attracting over 50,000 visitors eager to experience Thai culture. This event marked a dual celebration of Thailand’s rich heritage and the 65th anniversary of diplomatic relations between Thailand and South Korea.
With the support of B.Grimm, the festival opened with an exclusive Opening Reception on October 4, 2024, which welcomed Thai and South Korean dignitaries, celebrities, and business leaders. Notable speakers, including H.E. Mr. Tanee Sangrat, Ambassador of Thailand to the Republic of Korea, and Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, emphasised the deep-rooted cultural and diplomatic relationships shared by the two nations.
B.Grimm is honoured to sponsor this significant event, underscoring the importance of cultural exchange and cross-border collaboration. Music, as a universal language, played a pivotal role throughout the weekend. Thai pop culture also took centre stage with a series of electrifying performances by top T-Pop artists. Rising stars such as Zom Marie, Eff Rattapong, and the popular girl group 4EVE energised the audience with their dynamic performances, while DJ Botcash brought the energy to new heights with his signature beats. The festival’s blend of traditional and modern Thai music offered a unique experience that highlighted Thailand’s creative evolution.
In addition to music, the culinary arts were in the spotlight, with authentic Thai dishes such as Som Tam (Papaya Salad) and Pad Thai drawing large crowds eager to indulge in the flavours of Thailand. The inclusion of Thai cuisine highlighted the importance of food in cultural exchange, with a Som Tam competition adding a dash of fun and flavour to the festivities.
Alongside the festivities, visitors experienced a range of traditional Thai crafts, souvenirs, and performances, from Muay Thai demonstrations to mesmerising regional dance shows. A special performance of Pattaya Fantasy brought the event to a stunning close on both days.
“We are proud to support the Sawasdee Seoul Thai Festival, which embodies the shared values of cultural unity and sustainability that B.Grimm upholds. Our renewable energy projects in South Korea complement this mission of fostering strong ties between our countries through both energy and cultural exchange,” said Harald Link, Chairman of B.Grimm. “We look forward to further strengthening our relationships in both the energy sector and cultural exchange between Thailand and South Korea.”
In addition to celebrating Thai culture, the event underscored the commitment to sustainability and renewable energy. B.Grimm, a major supporter of this festival, recently expanded its renewable energy portfolio in South Korea with significant investments in offshore wind power projects. With a total installed capacity of 1,030.6 MW across four projects, this investment reflects B.Grimm’s dedication to fostering long-term partnerships in Asia and contributing to the achievement of Net-Zero Carbon Emissions.
