As 2024 draws to a close, Maurice Lacroix unveils a masterpiece that merges technical innovation with timeless style: the AIKON Automatic Ceramic. This striking addition to the AIKON collection offers a captivating blend of urban sophistication and cutting-edge materials, delivered in two contrasting finishes—stealthy black and radiant white—and available in 39mm and 42mm sizes.
Crafted over three years of meticulous research and development, the AIKON Automatic Ceramic is more than a watch; it’s a statement. By using technical ceramic, a material that enhances the properties of conventional ceramic, Maurice Lacroix has set a new benchmark in luxury watchmaking.
Maurice Lacroix Aikon Automatic Ceramic 39 MM & 42 MM
Revolutionising Ceramic: Technical Excellence Meets Everyday Elegance
Ceramic cases have long been admired for their scratch resistance and hypoallergenic properties, but Maurice Lacroix has pushed the boundaries with its technical ceramic innovation. By doping zirconium oxide with hafnium, yttrium, and aluminium oxides, the material achieves unparalleled durability, thermal stability, and strength—qualities that ensure the watch will remain pristine for years to come.
The result is a timepiece that’s as robust as it is refined. The case and bracelet feature intricate surfaces and polished facets that exude luxury, while the bracelet’s smoothly articulated links ensure maximum comfort. This harmonious fusion of aesthetics and ergonomics is a testament to Maurice Lacroix’s commitment to perfection.
From Concept to Reality: Designed for Everyday Sophistication
Maurice Lacroix’s journey to create the AIKON Automatic Ceramic wasn’t without challenges. The bezel, with its distinctive arms and contrasting finishes, posed technical hurdles during production. Similarly, crafting a bracelet from technical ceramic required precision to allow for fluid movement and optimal fit.
Feedback from retailers and watch enthusiasts was integral to fine-tuning the design. The end result is a unisex timepiece that balances elegance and performance, appealing to urbanites seeking a versatile yet sophisticated accessory.
Contrasts That Captivate
The AIKON Automatic Ceramic is a lesson in contrasts, offering two distinct personas:
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Matt Black (42mm): Evoking a nocturnal urban vibe, this model is stealthy and bold, perfect for after-dark adventures.
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Glossy White (39mm): Radiating angelic charm, this version is a daytime showstopper, ideal for basking in the limelight.
Whether you’re seeking understated sophistication or eye-catching brilliance, there’s an AIKON to match your mood and style.
The Evolution of the AIKON Legacy
The AIKON collection traces its roots back to 2016, inspired by Maurice Lacroix’s iconic Calypso model of the 1990s. Since then, it has become a symbol of urban style, catering to a cosmopolitan audience that values bold design and high perceived value. With each iteration, the AIKON has embraced new materials, colours, and complications, solidifying its place as a modern classic.
The introduction of the technical ceramic models further elevates this legacy, offering a luxury timepiece that’s both innovative and accessible.
Technical Ceramic: a new era
Maurice Lacroix: A Brand Driven by Urban Energy
Since its founding in 1975, Maurice Lacroix has demonstrated a dedication to craftsmanship, innovation, and affordability. Operating from its Manufacture in Saignelégier, Switzerland, the brand has garnered more than 15 awards for its bold designs and technical excellence.
The AIKON collection epitomises Maurice Lacroix’s ethos—modern, daring, and deeply connected to the pulse of city life. Designed for a new generation of movers and shakers, it’s a watch that thrives in the dynamic energy of the world’s urban centres.
Your Time Is Now
Discover the AIKON Automatic Ceramic today at the Maurice Lacroix Boutique on the 2nd floor of Gaysorn Village. Priced at 119,900 THB, this showstopping timepiece is a testament to the brand’s innovative spirit and commitment to delivering unparalleled value.
For more information, contact the Maurice Lacroix Boutique at 02-853-9742 or via LINE Official @MauriceLacroixTH. Explore the collection online here.
#PulseOfTheCity #YourTimeIsNow #MauriceLacroix
Whether you’re drawn to the stealthy allure of the matt black or the luminous charm of the glossy white, the AIKON Automatic Ceramic invites you to express your unique style. It’s time to embrace the future of watchmaking—because your time is now.
