“At Chia Tai, we prioritise the development of people because every employee is a key driver of business success. Placing the right people in the right roles at the right time propels our organisation forward. Our Human Resources department acts as a strategic partner, helping recruit new talent while retaining existing employees to ensure efficient workforce management," said Mr. Burin Piyatassanakul, Assistant Vice President of Human Resources at Chia Tai Company Limited.
As a century-old organisation, Chia Tai, Thailand leading innovative agricultural company, has overcome challenges across generations through not only developing products and services to meet market needs but also cultivating a unified workforce. Chia Tai upholds integrity as a core value, forming the foundation of its identity, the 'Chia Tai Man.'
Blending Experience with Innovation
Chia Tai, thrives under a human resources strategy led by new-generation leader, Mr. Burin. He has successfully integrated the expertise of veteran employees with fresh ideas from younger talent, driving organisational transformation to enhance efficiency.
"With over a century in agriculture, our workforce is diverse in age and skills, yet highly collaborative," Mr. Burin explained. "We’ve improved processes like integrating a Customer Relationship Management (CRM) system for better customer insights and an Oracle HCM system, enabling employees to access centralised information with ease."
To ensure pioneers remain current, Chia Tai promotes reskilling and upskilling alongside creating opportunities for the new generation to contribute fresh ideas under the guidance of experienced mentors. This synergy bridges gaps, enabling continuous innovation and organisational growth.
The Chia Tai Man Identity
Chia Tai’s employees embody four core values—Integrity, Innovation, Partnership, and Passion—alongside ten key personality traits that drive their shared mission of advancing Thai agriculture.
"We invest in tailored training to unlock every employee’s potential," Mr. Burin said. "From leadership skills for managers to specialised programmes for plant breeders and sales staff, we ensure our team is equipped for success. Our Talent & Successor Development programme further nurtures high-performing individuals."
A Happy Workplace for All
Chia Tai fosters a workplace where employees feel at home, focusing on three key areas:
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Happy Body & Mind: Initiatives include fitness facilities, mental health programmes, and inclusive benefits like marriage leave and diversity support.
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Happy Living: A balanced, enjoyable workplace with green spaces and collaborative areas that inspire creativity.
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Happy Teamwork: A culture of unity and collaboration, empowering employees to grow and excel.
With its century-long legacy and a dynamic vision, Chia Tai continues to grow alongside the Thai people, paving the way for a sustainable agricultural future.
For those eager to join Chia Tai and contribute to advancing Thai agriculture, visit https://www.chiataigroup.com/joinus.
