TROS, a trailblazer in men’s grooming and body care, has raised the bar once again with the launch of its latest product line, TROS PRO, designed to empower young Thai men with enhanced self-confidence and appeal. The new line was revealed at a star-studded event themed “TROS PRO: The Grooming of Mastery” on 26 November 2024 at Samyan Mitrtown Shopping Center, Bangkok.
The event also marked the debut of the brand’s new presenter, acclaimed actor Mario Maurer, whose charm and charisma embody the TROS PRO ethos. Hosted by Neo Corporate Public Company Limited, the event highlighted the company’s commitment to delivering high-quality, innovative grooming solutions for Thai men.
Redefining Grooming Standards
Mario Maurer, celebrated for his versatility and magnetic appeal, perfectly aligns with TROS PRO's vision of a modern Thai man who excels in various facets of life—be it work, leisure, or personal care. “Mario’s personality reflects the essence of ‘PRO’—someone who lives life to the fullest and seeks the best in self-care products,” shared Sirisupa Ajsonjorn, Chief Marketing Officer of Neo Corporate Public Company Limited.
With the launch of the TROS PRO line, the brand takes a bold step forward in redefining grooming standards for Thai men. The range boasts advanced formulations and high-quality ingredients tailored to meet the demands of active lifestyles while ensuring premium self-care solutions for both young and mature consumers.
A Legacy Revamped
TROS’s latest offering follows a significant rebranding effort in 2022, which modernised the brand’s 30-year legacy to resonate with a new generation of customers. This transformation incorporated AI technology into product development, enabling the creation of innovative scents designed to enhance male confidence and allure.
“By leveraging AI in fragrance development, we’ve created a line that appeals to the modern male while staying true to our commitment to quality and innovation,” Sirisupa explained. She added that the TROS PRO line positions the brand on par with international competitors, demonstrating its ability to meet evolving consumer demands.
The Star Products
The TROS PRO line introduces a range of grooming essentials that cater to the diverse needs of today’s men:
TROS PRO Deo Roll On
- All Day Protect: A fresh scent with Cooling Effect technology for long-lasting freshness.
- Wild Control: A sophisticated fragrance with enhanced odour control. Featuring 3-step protection, this premium deodorant combines Zirconium, Natural Antibac, and Odor Block technology for all-day confidence.
TROS PRO Deo Shower Zinc Series
Formulated with Zinc Active, this shower cream reduces excess oil—often the cause of acne—and combats body odour. It effectively eliminates 99.99% of bacteria while providing moisturising benefits for the skin. The range features two AI-crafted fragrances:
- Zinc Fuel: A mild and long-lasting scent.
- Zinc Coupe: A crisp, refreshing aroma.
TROS PRO Barber Series Hair Styling Products
Developed in collaboration with professional stylists, the TROS PRO Barber Series offers powerful styling solutions for all hair types:
- TROS PRO Flexible Gel Mega Hold: Provides level 9 hold with a 2X Polymer Complex, ensuring a firm yet flexible hold that lasts all day.
- TROS PRO Soft Wax Natural Look: A lightweight wax with level 8 hold, enhanced by 4 Peptides to strengthen hair without leaving residue.
- TROS PRO Lift and Lock Hair Spray: Adds lift and volume to roots with keratin for hair strengthening. The spray sets styles for up to 24 hours, with a specially designed nozzle for precise application.
Grooming with a Purpose
Neo Corporate underscores its mission to inspire confidence among Thai men through effective self-care solutions. "Our goal is to become the go-to grooming partner for every Thai man, from those starting their self-care journey to those with more advanced needs," said Sirisupa Ajsonjorn, Chief Marketing Officer.
Experience the TROS PRO Line at Samyan Mitrtown
Explore the TROS PRO range at the TROS PRO Pop-Up Store, located on the G Floor of Samyan Mitrtown Shopping Center, open until 1 December 2024. The products are also available at Big C, Lotus’s, Tops, convenience stores, and online.
For more information, visit www.facebook.com/TROSThailand. #TheGroomingOfMastery #TROSPRO #ยิ่งโตยิ่งโปร #TROSThailand
#TheGroomingOfMastery #TROSPRO #ยิ่งโตยิ่งโปร #TROSThailand
