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Chulalongkorn Business School’s Master in Branding and Marketing (MBM) Program, in collaboration with the Stock Exchange of Thailand and Manager Online, hosted the ASEAN and Thailand’s Top Corporate Brands 2024 awards ceremony on 30 January 2025 at the Chulalongkorn University Auditorium. The event, presided over by Prof. Dr. Surakiart Sathirathai, Chairman of Chulalongkorn University Council, marked the 15th anniversary of corporate brand valuation research and celebrated outstanding corporate brand achievements in Thailand and across ASEAN.
Advancing Corporate Brand Valuation
The Corporate Brand Success Valuation (CBS Valuation) methodology, developed by Prof. Emeritus Dr. Guntalee Ruenrom and Asst. Prof. Dr. Ake Pattaratanakun from Chulalongkorn Business School’s Marketing Department, continues to assess brand values of listed companies in Thailand and ASEAN despite rapid economic, social, political, and technological changes.
“Our research encourages business leaders to recognise the strategic importance of corporate branding, which not only drives business growth but also supports sustainable development in the long run,” said Dr. Guntalee.
Thailand’s Top Corporate Brand Hall of Fame
This year, Bangkok Expressway and Metro (BEM) was inducted into Thailand’s Top Corporate Brand Hall of Fame 2024 for maintaining excellence in corporate brand value for five consecutive years.
Additionally, 15 companies from various industries were recognised as Thailand’s Top Corporate Brands 2024, including:
- Carabao Group (THB 89,115 million)
- Tisco Financial Group (THB 34,079 million)
- Krungthai Card (THB 99,847 million)
- Muang Thai Insurance (THB 40,699 million)
- SCG Packaging (THB 100,594 million)
- Dynasty Ceramic (THB 13,968 million)
- Asset World Corp. (THB 53,084 million)
- Gulf Energy Development (THB 387,787 million)
- Home Product Center (THB 133,630 million)
- Bumrungrad Hospital (THB 123,342 million)
- Plan B Media (THB 16,904 million)
- The Erawan Group (THB 5,168 million)
- KEX Express (Thailand) (THB 30,270 million)
- HANA Microelectronics (THB 15,424 million)
- Jasmine Technology Solution (THB 60,776 million)
ASEAN’s Top Corporate Brands 2024
The ASEAN’s Top Corporate Brands 2024 awards recognised six companies from six ASEAN nations, including:
- Pt Bayan Resources Tbk (Indonesia) – USD 31,445 million
- CelcomDigi (Malaysia) – USD 10,401 million
- SM Investments Corporation (Philippines) – USD 11,559 million
- DBS Group Holdings (Singapore) – USD 24,725 million
- Delta Electronics (Thailand) – USD 20,294 million
- Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietnam) – USD 10,799 million
ASEAN’s Top Corporate Brand Hall of Fame
Pt Bank Central Asia Tbk (Indonesia) received the ASEAN’s Top Corporate Brand Hall of Fame 2024 award for maintaining the highest corporate brand value in ASEAN for five consecutive years.
The ASEAN and Thailand’s Top Corporate Brands 2024 awards continue to highlight the role of corporate branding in business success, reinforcing Chulalongkorn University’s commitment to brand research and development in the region.