4 March 2025 – AnyMind Group, a leading provider of business process-as-a-service (BPaaS) solutions, has published its Asia E-commerce Landscape Report 2025, offering insights into the rapid evolution of online retail in East and Southeast Asia. A key finding of this year’s report is the increasing impact of AI-powered live shopping, which is reshaping consumer engagement and boosting sales.
The report examines major e-commerce platforms such as Shopee, Lazada, Zalora, and Rakuten alongside emerging social commerce players such as TikTok Shop, LINE, and Xiaohongshu. As mobile-first strategies gain prominence, AI-driven live shopping is becoming central to delivering interactive, personalised, and seamless shopping experiences.
The Rise of AI-Powered Live Shopping
Live commerce, particularly on platforms like TikTok Shop, is redefining how brands engage with consumers. AI-driven features, including real-time product recommendations, automated translations, and personalised promotions, are enhancing the live shopping experience. In Southeast Asia, TikTok Shop is rapidly expanding, especially in Indonesia, Thailand, and Vietnam, by integrating AI with live-streamed product showcases.
Mr Siwat Vilassakdanont, Managing Director of AnyMind Group for Thailand and the Philippines
Mr Siwat Vilassakdanont, Managing Director of AnyMind Group for Thailand and the Philippines, highlighted the growing role of AI in e-commerce: "AI-powered tools are making live shopping more interactive and data-driven. With automated product tagging, real-time customer insights, and AI chatbots, brands can enhance engagement and conversion rates like never before."
Thailand’s E-commerce Landscape in 2025
In Thailand, Shopee and Lazada continue to lead the e-commerce market, while AI-driven live shopping is gaining momentum. The adoption of AI-powered personalisation tools within live commerce is enhancing customer experiences, making online shopping more seamless and intuitive. Social commerce remains a key driver, helping businesses build deeper connections with their audience.
The Asia E-commerce Landscape Report 2025 serves as a crucial resource for brands navigating the evolving digital economy and leveraging emerging AI-driven commerce trends.
