In celebration of International Women’s Day 2025, Central Department Store, under Central Retail, continues its commitment to empowering women with the launch of SHEPOSSIBLE: WOMEN’S AGENDA. This year’s theme, “Elevating the Women’s Agenda for a Sustainable Future,” underscores the brand’s dedication to fostering leadership, creativity, and inclusivity. Partnering with KBank, the campaign runs from March 5 to March 23, 2025, featuring six engaging activities designed to uplift and inspire women in every role.
Inspiring Change Through Engagement and Advocacy
Central’s SHEPOSSIBLE campaign has become a flagship initiative, sparking conversation and action around gender equality. This year’s programme includes:
- Women’s Agenda Talks: A thought-provoking platform featuring visionary female leaders sharing insights and experiences.
- Women’s Art Exhibition: Showcasing creative expressions that celebrate strength and empowerment.
- Manifest Your Dreams: A space for reflection, goal-setting, and personal motivation.
- Central Beauty Playground: A hub for the latest beauty trends and innovations from top brands.
- Women’s Activities: Hands-on experiences designed to foster self-expression and connection.
- Women’s CSR Program: A charity initiative featuring exclusive merchandise by actress Freen – Sarocha, with proceeds benefiting the Association for the Promotion of the Status of Women under the Royal Patronage of Her Royal Highness Princess Soamsawali Krom Muen Suddhanarinatha.
Women’s Agenda Talks – A Stage for Visionary Leadership
A highlight of the campaign is the Women’s Agenda Talks, hosted in collaboration with KBank and Praew Magazine. Taking place on March 5, 2025, at Central Chidlom, this event brings together influential women from diverse industries to discuss key themes:
- Leadership & Innovation: Natira Boonsri Chief Executive Officer of Central Department Store Group under Central Retail and Prae Dumrongmongcolgul (Country Director, Facebook & Instagram Thailand) share insights on future leadership.
- Society & Motherhood: Featuring Metta Kittisuwan, an inspiring YouTuber who overcame personal challenges, and Patricia Tanchanok Good, balancing career and motherhood.
- Sport & Wellness: Thailand’s world-class badminton star Sapsiree Taerattanachai and fitness influencer Inthipon Tamsukhin discuss resilience and success.
- Beauty & Fashion: Industry experts from SHU Global, Her Hyness, L’Oréal Thailand, and Shiseido Thailand highlight the role of beauty and fashion in female empowerment.
- Art & Entertainment: National Artist Patravadi Mejudhon and designer Ploenchan Vinyaratn explore the impact of art in driving social change.
Driving Social Impact and Sustainable Change
Natira Boonsri Chief Executive Officer of Central Department Store Group under Central Retailand emphasises the brand’s commitment to women’s empowerment:
“At Central, we believe in the power of women to shape the future. Our SHEPOSSIBLE initiative is not just about inspiration—it’s about action. Through strategic partnerships and impactful programmes, we are creating opportunities for women to lead, thrive, and uplift others.”
This commitment extends beyond business, as Central actively supports underprivileged women by providing access to education, employment, and essential resources. The CSR programme, featuring limited-edition T-shirts and tote bags, ensures that every purchase contributes to real change.
Join the Movement
Be part of SHEPOSSIBLE: WOMEN’S AGENDA at Central Chidlom and participating stores nationwide from March 5 to March 23, 2025. Stay updated via Facebook: Central Department Store or shop online to support the cause. Together, let’s empower women for a sustainable future.
