Phuket Square Co., Ltd., the operator of Jungceylon Shopping Center in Patong, Phuket, is teaming up with over 300 partner stores within the mall to launch the special campaign “JUNGCEYLON POP YOUR SUMMER” to boost summer shopping and tourism. Shoppers can enjoy discounts of up to 70% along with the Jungceylon Beach Body Competition 2025 and the "Summer Collection" Swimwear Fashion Show, featuring the latest collections from top brands.
Mr. Prawit Janyasittikul, CEO of Phuket Square Co., Ltd., stated that to reinforce Jungceylon’s status as a “Shopping Destination in Phuket” the company has allocated a marketing budget of over 50 million THB to implement aggressive marketing campaigns and year-round events. These initiatives aim to cater to diverse lifestyles, meet shoppers' demands, and adapt to ever-changing travel trends while also enhancing “Sustainable Tourism” practices to retain loyal customers and attract a new generation of shoppers. To create a Colorful Summer shopping atmosphere, the mall will be decorated with vibrant POP ART installations, adding a fun and lively touch throughout the shopping center. Additionally, the special campaign “JUNGCEYLON POP YOUR SUMMER” will offer shoppers discounts of up to 70% at over 300 stores. Customers who spend 3,000 THB or more can participate in the Summer Spin game to win Jungceylon Summer Collection at the Tourist Privilege Booth from March 20 - April 6, 2025.
Mr. Prawit further noted that as of January - February 2025, Phuket’s tourist numbers have returned to 2019 pre-pandemic levels. To align with evolving travel trends, Jungceylon is focusing its marketing efforts on key tourist markets, including Russia, China, India, Australia, and Kazakhstan, as well as European visitors during high season, Middle Eastern tourists, and ASEAN travelers. The mall also welcomes FIT (Free Independent Travelers) and group tour visitors, including cruise passengers, who typically seek full-service experiences and have high purchasing power.
In response, the company is rolling out special promotions throughout 2025, including:
- "We Love Boarding Pass" – Tourists who present a flight ticket to Phuket from any airline can receive exclusive privileges.
- "Cruising & Shopping" – Cruise ship passengers can show their Sea Pass Card at the Tourist Privilege Booth to receive a free souvenir from Jungceylon.
- "Enjoy Your Stay with Jungceylon" – Guests staying at 60+ participating hotels in Phuket can receive complimentary gifts by presenting their hotel key card at the mall.
To accommodate the increasing number of tourists in Patong Beach and Phuket, Jungceylon is expanding its store lineup with new openings in March - April 2025, including:
- "KONVY" – Thailand’s leading beauty e-commerce brand opening its 2nd offline store in southern Thailand (8th nationwide).
- "SUBWAY" – The American fast-food chain launching its 52nd branch in Thailand.
- "ADIDAS" – Expanding its store size to include more sportswear products.
- "The Travel Store" – A global travel essentials retailer.
- "WASH AT ME Car Detailing" – A full-service car care center.
- "Me Space Self Storage" – A secure self-storage and automatic luggage deposit service.
- Several new international restaurants, including Turkish, Indian, Italian, and Japanese cuisine, opening in April 2025.
Throughout March 2025, visitors can enjoy exciting events, including:
- Sponsoring the "Air Sea Land Phuket 2025" Sports and Music Festival – Supporting Thailand’s "Amazing Thailand Grand Tourism and Sports" initiative in collaboration with the Sports Authority of Thailand (SAT) and local authorities. This includes the "Taekwondo Competition", which integrates sports and tourism promotion and will be held at Jungceylon (March 15-16, 2025).
- "Jungceylon Beach Body Competition 2025" – A contest to find the fittest and most well-proportioned Beach Body contestants, with total prizes worth over 100,000 THB. Supported by fashion brands like Quiksilver & Roxy, Billabong, Rip Curl, and Annebra (March 21-22, 2025, at The Bay Arena at 5:00 PM).
- "Robinson Summer Fashion Show" – A summer swimwear fashion showcase featuring the latest collections from Arena, Sabina, Kaanda, Renoma, STUD, HOM, SKINY, Jockey, ISOMARE, TWO LEFT FEET, FILA, Quiksilver & Roxy, Reebox and good goods (March 23, 2025, at 7:00 PM).
Additionally, in April 2025, the mall will celebrate Songkran (Thai New Year) with special events, including the "Thai Market" festival and an Easter Celebration, transforming the shopping center into a lively space filled with adorable bunny decorations.
With increasing flight routes to Phuket, visa-free entry for select markets, LGBTQ+ marriage equality laws boosting tourism interest, and the rise of gastronomy tourism and global influencers, Jungceylon anticipates a 15-20% increase in shopping activity and sales growth for retailers. This growth will be supported by high-profile events such as Thailand Biennale Phuket 2025, along with enhanced marketing and promotional campaigns, ensuring Jungceylon remains a top shopping destination for both local and international tourists. Mr. Prawit concluded, “We are excited to welcome visitors from around the world and provide an elevated shopping, leisure, and cultural experience throughout 2025.”
