TOA Paint (Thailand) Public Company Limited, Thailand’s leading manufacturer of eco-friendly paints and building materials, is expanding into the sanitary ware market through a strategic partnership with JOMOO, a globally recognized brand known for smart bathroom innovations. The collaboration introduces ‘Smart Bathroom & Eco-Friendly’ solutions aimed at enhancing premium lifestyles through cutting-edge technology, stylish design, and sustainable features.
Mr. Jatuphat Tangkaravakoon, Chief Executive Officer of TOA Paint (Thailand), said the Thai sanitary ware market offers strong growth potential driven by changing consumer behaviors. “Consumers are increasingly seeking high-quality bathroom products that incorporate technology, modern design, and health-conscious features,” he noted.
Leveraging TOA’s strong national distribution network, extensive retail presence, and established partnerships with leading property developers, the company is confident in its entry into the sanitary ware sector.
The partnership with JOMOO aims to position the brand as a leader in Thailand’s smart bathroom segment, with a sales target of 200 million baht within three years. The expansion will roll out in three key phases:
Phase 1 – Building Brand Awareness
The initial focus is on brand visibility, especially in project-based markets where TOA has a competitive edge. Flagship products include Smart Toilets featuring:
- Ultra-quiet operation (38 decibels)
- Anti-bacterial seats, reducing bacterial buildup by over 99% (SIAA standard)
- Platinum spray rods for enhanced hygiene
Over 200 product items—including bathtubs, basins, showers, faucets, and accessories—will be introduced via more than 100 pilot retail locations nationwide. A flagship showroom will also open in Sukhumvit 26, offering full-scale pre- and post-sales service.
Phase 2 – Market Expansion
TOA will broaden JOMOO’s reach to 200 retail outlets nationwide, extending its customer base across low-rise and high-rise residential developments, renovation markets, and government projects.
Final Phase – Full Digital Integration
In its final stage, the collaboration will introduce advanced innovations such as voice-activated controls, health monitoring systems, seamless digitalization, and eco-friendly features, positioning JOMOO as a global leader in smart bathroom solutions.
JOMOO is globally acclaimed for its innovation, hygiene standards, and commitment to sustainability. Product highlights include Hydro Force Flush technology, UV sterilization, lead-free components, and carbon-neutral production methods. The brand currently holds the largest market share in smart sanitary ware worldwide, with operations in over 120 countries.
Mr. Jatuphat concluded that “this expansion into sanitary ware marks a significant step forward for TOA, elevating its brand while introducing world-class innovations to Thailand’s bathroom industry”.
For more information, visit Facebook: JOMOO Thailand or www.jomoo.co.th
