Experience a next-level Thai pop culture concept store at THAI POP MARKET, featuring the finest in craftsmanship, fashion design, food, workshops, and performances that reflect contemporary Thai culture with a perfect blend of tradition and creativity.
Bangkok, March 27, 2025 – Emporium Department Store invites you to explore Thai pop culture like never before with Kud Thai 2025: Only’s Thailand Best & Beyond at THAI POP MARKET. Discover a fresh perspective on Thai culture through a curated selection of exclusive products and experiences, crafted in collaboration with leading creative businesses. Enjoy community-made crafts, fashion design, food and beverages, interactive workshops, traditional Thai games, and music performances that celebrate Thai artistry throughout the month.
Experience Thailand Beyond Borders with These 6 Highlights:
- THAITHAI MARKET – The debut of a multi-brand store featuring the best of Thai craftsmanship from local communities, souvenirs, fashion, and lifestyle items. Traditional Thai elements are reinterpreted with modern design to fit today’s lifestyle.
- THAI FASHION & DESIGN – Meet emerging Thai brands bringing fresh perspectives to fashion and craft. Highlights include PACESHOES, which fuses traditional craftsmanship with contemporary handmade shoes, launching an exclusive collection of decorative shoe charms available only at this event. ING ING AROUND THE SUN showcases a limited-edition collection of handmade pieces by the Moken tribe from the Surin Islands, Phang Nga — from necklaces and bracelets to bags crafted from recycled sea ropes. Also, SUCHAI CRAFT introduces modern Thai-patterned aluminium tableware, while lifestyle brands like The Only Market present limited-edition Sukhumvit-themed T-shirts, and DAROON infuses traditional Thai art into global fashion.
- THAI SOUVENIR & DESIGNED GIFT – Shop trendy Thai-designed souvenirs at the BETHAI zone, featuring Holen herbal inhalers, inspired by the Thai epic Ramakien, along with a special giant-sized edition available in seven colors for each day of the week. Plus, create your own masterpiece with ELEPHANT PARADE, a world-renowned art project where you can paint your own elephant sculpture.
- THAI TASTE – Experience Thai sweets in a whole new way with Ramphai Thai Desserts’ Golden Roll Baa Bin, a fusion of crispy golden rolls and chewy coconut pancakes. And for a special treat, enjoy exclusive flavors available only at this event, including cashew nut, spicy chicken floss with chili paste, and almond fillings.
- THAI BAR & MUSIC – Immerse yourself in the rich flavors of Thailand while enjoying an atmosphere filled with the charm of music, as ZAOLURPPY transforms fresh Thai fruits like watermelon, roasted coconut, and calamondin into creative fusion smoothies, topped with dried fish, sweetened shrimp paste, aromatic fermented fish paste, Thai tea or coffee for an extra Thai twist. While celebrating local wisdom through flavors inspired by traditional Thai spirits crafted by local communities, lose yourself in the rich, nostalgic sounds of Cake and Vinyl’s curated Thai vinyl records, which beautifully capture the essence of contemporary Thai music through a perfect fusion of tradition and modern soundscapes.
- THAI CLUB – Explore Thai culture with hands-on workshops from renowned Thai craftsmanship hubs every weekend, such as mini Bo Sang umbrella painting from Chiang Mai, traditional scented water and perfumed powder making, handmade seashell candles from Phuket, and woven fan painting from Ayutthaya. Don’t miss the one-of-a-kind performances combining Thai heritage with modern beats, featuring a LIVE DJ from YAYYYY RECORDBAR remixing classic Thai vinyl with electronic music, an electrified xylophone show by FINO THE RANAD, and interactive Thai folk games for all to enjoy.
Special Offer! Spend 8,000 THB or more and receive a limited-edition Kud Thai DIY handbag (valued at 1,290 THB) for free. Available in 5 colors, with customizable name printing and handle color options.
Experience a fresh take on Thai culture, where tradition meets contemporary creativity, allowing you to see Thailand in a whole new light, all at THAI POP MARKET, located at Fashion Hall and EM WALK, on the 1st floor of Emporium Department Store, from March 27 – April 20, 2025.
