Bangkok, April 4, 2025 — Acknowledging the challenges Thai elephants face—including habitat loss, deforestation, and exploitation—Thai Koon Group has collaborated with artist and designer Pin Metal Art to turn scrap metal into artistic masterpieces. Among these creations is the limited-edition “Elephant Hope” lamp, with only 133 pieces available. Launched on April 4, the lamp is part of the “Thaikoon for Thai Elephants” initiative at Style Bangkok Fair 2025, held from April 2–6 at the Queen Sirikit National Convention Center. Proceeds, after deducting expenses, will be donated to the Thai Elephant Conservation Foundation.
The campaign also features a press conference with engaging discussions covering the inception of the Pin & Thaikoon project, the inspiration behind the artwork, the symbolism of the “Elephant Hope” lamp, Thai Koon Group’s motivations, and concrete steps for sustainable elephant conservation. Speakers include Mr Sanguan Sakunworaratana, CEO of Thai Koon Group; Dr Alongkot Chukaew, Director of the Environmental and Social Foundation; Dr Sirikul Laukaikul, Director and Founder of the Por Laew Dee The Creator project; and Ms Pin Saruta Kiatparkpoom, artist and designer of Pin Metal Art.
Mr Sanguan shared that the “Thaikoon for Thai Elephants” project stemmed from a heartfelt desire to promote and protect Thai elephants, regarded as national treasures. The inspiration also stems from personal experience—15 years ago, his sister rescued an injured elephant named “Pang Thai Koon,” who had lost her front leg to a landmine. The project aims to raise awareness about elephant conservation and foster long-term, sustainable eco-tourism initiatives.
Funds raised will strengthen the Thai Elephant Conservation Foundation and support elephant centres nationwide, covering vital areas such as healthcare, habitat development, and education. On average, an elephant requires 150–300 kilograms of food and 150–200 litres of water daily, alongside medical care and expansive living areas—costs that require sustained support.
To assist in fundraising, artist Pin Saruta Kiatparkpoom created the “Elephant Hope” lamp and other scrap metal artworks, available for purchase at Style Bangkok Fair 2025 and via LINE Official @Thaikoon. Proceeds will go to the Thai Elephant Conservation Foundation or other conservation centres supporting similar efforts.
The artist explained that scrap metal—often seen as waste—holds untapped creative potential. Her philosophy, “New Life of Waste”, aims to reimagine industrial remnants as functional art and decor. The lamp’s design evokes an elephant’s face and textured skin, symbolising resilience and hidden beauty. Looking forward, she envisions scrap metal being transformed into art installations, furniture, home decor, and jewellery.
Creating the “Elephant Hope” lamp presented challenges, particularly in using small scrap pieces to achieve both aesthetic appeal and functionality. The production team, more accustomed to large-scale projects, had to adjust to the intricate craftsmanship of decorative arts. Nevertheless, Ms Pin described the result as a proud and meaningful achievement.
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