Bangkok, April 9, 2025 – IKEA Thailand is excited to announce the debut of the STOCKHOLM collection, available for the first time in Thailand. Featuring over 90 thoughtfully crafted pieces, the collection reflects timeless Scandinavian design, premium materials, and an accessible price point. Now celebrating its 40th anniversary globally, the STOCKHOLM collection includes furniture, textiles, lighting, and accessories—all designed to bring functional elegance into every home. From durable solid wood and handwoven wool rugs to mouth-blown glass and handcrafted rattan, each item, available from 10 April 2025, is made with materials chosen for their natural beauty and long-lasting quality.
To mark this special launch, IKEA Thailand is hosting the “Embrace STOCKHOLM in Your Style” campaign in collaboration with Thai Airways, running from 10 April to 31 May 2025. Customers are invited to share how they style pieces from the STOCKHOLM collection in their living spaces. One lucky winner will receive two round-trip tickets from Bangkok to Stockholm courtesy of Thai Airways.“The aim of the STOCKHOLM collections has always been to prove that high quality need not come at an intimidating cost,” says Ms Karin Gustavsson, Creative Leader for STOCKHOLM. “We’ve created a no-compromise collection in which every piece tells a story. With craftsmanship at its core, this collection uses traditional techniques and hands-on methods to deliver beautifully designed pieces that stand the test of time.”
Ms Leonie Hoskin, Retail Manager for IKEA Thailand and Vietnam, added: “We are thrilled to introduce the STOCKHOLM collection to our customers in Thailand. It exemplifies IKEA’s democratic design philosophy by combining Scandinavian aesthetics with quality materials and exceptional functionality at a price that’s accessible. With its timeless design and attention to detail, the STOCKHOLM collection creates a warm, inviting atmosphere in any home—making sustainable, high-quality design available to all.”
Inspired by its namesake city, the collection draws from both urban and natural landscapes surrounding Stockholm. Rich earth tones contrast with natural woods, while textiles mirror the hues and scenes of nature. Throughout the range, raw materials are thoughtfully presented—chairs, bookshelves, and dining tables showcase fine craftsmanship and smart construction, achieving sleek yet durable designs.
Highlight products include:
- STOCKHOLM Djurmo sofa – retains shape and comfort over time (THB 27,990)
- STOCKHOLM oak veneer sideboard – features traditional Scandinavian craftsmanship and spacious storage (THB 17,990)
- STOCKHOLM Djurmo armchair – soft shapes and warm wooden accents (THB 9,990)
- STOCKHOLM birch veneer easy chair – minimalist look with linen fabric strips (THB 9,990)
- STOCKHOLM oak veneer glass coffee table – airy yet warm design (THB 7,990)
- STOCKHOLM oak leather chair – elegant and durable (THB 6,950)
- STOCKHOLM dark brown oak veneer coffee table – seamless connection of wood grains (THB 5,990)
- STOCKHOLM brass-painted pendant lamp – timeless statement lighting (THB 4,990)
- STOCKHOLM oak veneer cast side table – hidden wheels and floating appearance (THB 4,590)
- STOCKHOLM black stoneware vase – inspired by mythical Nordic forests (THB 590)
To celebrate the occasion, IKEA Thailand introduces the “Tid… Glam!” concept (meaning “getting glamorous”), highlighting how STOCKHOLM pieces can seamlessly blend with traditional Thai-style homes. The concept proves that distinctive Scandinavian design can enhance any interior—from Bangkok to Stockholm—bringing accessible luxury to all.
Scandinavian adventure with Thai Airways
As part of the campaign, IKEA has partnered with Thai Airways to offer customers an exclusive promotion. From 8 April to 31 May 2025, book flights to Stockholm, Copenhagen, or Oslo on thaiairways.com using the promo code TGIKEA and pay with a Mastercard to receive an instant THB 3,000 discount. Travel dates are valid between 8 April and 30 November 2025. Terms and conditions apply.To inspire home styling ideas, IKEA will unveil a special room display decorated with STOCKHOLM collection pieces, capturing the spirit of a design-loving pilot who frequently visits Scandinavian cities. The room combines creativity, travel, and timeless aesthetics.
Swedish Week at IKEA Bangna
In parallel with the launch, Swedish Week is taking place at IKEA Bangna until 11 April 2025, offering visitors a chance to enjoy Swedish food sampling and product showcases. Partner organisations including Fitness24Seven, Fysik, TPV, and Electrolux, in collaboration with the Thai-Swedish Chamber of Commerce, will highlight Swedish innovation and design. The event brings Swedish culture, cuisine, and craftsmanship together in one immersive experience.
The STOCKHOLM collection will be available in all IKEA Thailand stores and online via IKEA.co.th from 10 April 2025. To participate in the “Embrace STOCKHOLM in Your Style” campaign, visit the IKEA Facebook page or IKEA.co.th.
