China's fashion giant HLA introduced not only one but three brands at the star-studded "Hello Thailand" event, held at Eden Zone, CentralWorld.
Latest collections from HLA menswear, HLA jeans and OVV womenswear were presented in a fashion show featuring Phupoom Phongpanu, Nuttanicha Dungwattanawanich, Phiravich Attachitsataporn, Anne Thongprasom and Namthip Jongrachatawiboon.
Runway music was provided by singer Isara Kitnichee, aka Tom Room 39, and Sirapassara Sintrakarnphol. Boy band SBFive performed a mini concert to round off the fashion show.
Heilan Group chairman Jianping Zhou, president Lichen Zhou, and deputy general manager Xingfu Xu hosted the event and officially opened OVV flagship store on the first floor and HLA Jeans on the second floor at CentralWorld.